Empowerism is committed to encouraging, educating, connecting and supporting.

We believe that all potential and resources should be used fairly and equitable to promote more sustainable tourism and contribute to a more social society. The fifth goal of the UN’s 2030 Agenda for Sustainable Development (SDG) includes global gender equality. The tourism industry can play an important role in achieving this goal. More than half (54%) of the people working in tourism are women. Most of the students who have chosen tourism studies are also female. Looking at the management level, however, there is still a clear imbalance. We want to change that.

We are convinced that you can only get on together to make a difference.

We do not want “we against them”. It is about people supporting, listening and working together regardless of gender, origin, beliefs, physical or mental constitution.

We play a part in contributing to make tourism more socially equitable and sustainable.

Isabell Prior
Isabell PriorM.A.
Globetrotter, feminist, empowerist. Isabell was infected with the travel bug early on. That’s why she studied anthropology and sociology in Heidelberg, Germany. Isabell wrote her bachelor’s thesis on volunteerism and was confronted with the dark side of tourism during her research. To help shape tourism in a more sustainable way, she completed a master’s degree in sustainable tourism management in Eberswalde, Germany. She wrote her master’s thesis about the influencing factors on female career development in tourism industry. That’s when the idea of Empowerism was born.
Lisa Klakow
Lisa KlakowB.Sc.
World traveler, all-rounder, empowerist. Lisa studied economics at the European University Viadrina and then plunged into work. A trip to Vietnam finally led her to give up her work as a research assistant and team lead to tackle a new challenge. In 2017 she started her master’s degree in sustainable tourism management. In her master’s thesis, she dealt with the compatibility of work and family of mompreneurs in the tourism industry.


We present scientific studies and lectures from the tourism industry. They are current and understandable for everyone. Some will astonish you, make others ponder and others should give you courage and inspire. Are you missing a topic or would you like to become a guest author? Then contact us and actively help shape Empowerism. We look forward to you.

These exciting topics await you




Due to the current Corona situation, you will find more exciting webinars and online sessions here instead of events.

For events, please check whether they actually take place.


Empowerism is a movement that you can actively shape. Get in touch with us. Tell us what you think, send us suggestions / criticism / praise. We look forward to reading from you.


Lovely that you’re here! Do you have questions, comments, criticism or praise? Are you a speaker and would like to be included in our pool of speakers? Then write us and we look forward to your message!